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The name "Primitive Spark" illustrates our view that the most meaningful innovations emerge from an understanding of basic human needs. We use an anthropological approach to discover what people and businesses need from each other. First, we closely study digital media consumers to pinpoint their needs, desires and behaviors. Then, we thoughtfully engage real people in real world environments. Our precise observations yield creative and technical possibilities that spark truly inspiring interactive experiences.
Primitive Spark's six senior partners each have a decade or more of experience in interactive strategy, design, advertising and development. Headquartered in downtown Los Angeles, our privately held company is one of the few majority female-owned agencies in the technology industry.
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Meet our senior staff members:
Kathryn Campbell, Managing Partner
Chris Varosy, Partner, Creative
Kevin Hammer, Partner, Technology
Wendy Ficklin, Creative Director
Jill Vacarra, Director, User Experience
Dustin Howard, Director, User Experience
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