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COMPANY : Jill Vacarra

Director, User Experience and Content Strategist

Is conversation a process of knowing the world or constructing the world?

Mindset

Interactive: Every interaction is a form of conversation. Design: Bringing something imaginary to life. Creating and sharing an artifact to convey meaning or do something useful. Inspiration: the light in Southern California, the color orange, faire du lèche vitrine (tr. French: window shopping. Literal tr: window licking). Actually shopping in France - highly inspiring. Favorite quote: "And now," cried Max, "let the wild rumpus start!"

Back Story

Jill is a content strategist, information architect and project manager with 15+ years of experience working on information design and interactive projects. Her background as a copywriter, editor and journalist help her design successful user experiences for clients and end-users. Recent clients include UCLA Anderson School of Management, Natural History Museum of Los Angeles and City National Bank. Jill recently co-wrote Information Design Workbook with fellow design expert Kim Baer.

Obsessions

Art: Sarah Sze, Tara Donovan. Music: Fila Brazilia, Sibelius, Elbow. Movies: Roman Holiday, Truly, Madly, Deeply, The Red Violin. Books: Dandelion Wine, The Elephant Vanishes. Food: Popcorn, fancy salads, spicy chocolate. Places: Prague - Strahov Monastery orchard; an airplane view - autumn over New England; traveling Route 6 to Cape Cod - the Sagamore Bridge suddenly shimmering ahead. Favorite clothing: blue trench coat with yellow satin lining from London.

Clients of Yore

Amgen, Behr Paint, City of Santa Monica, City of South Pasadena, Dr. Susan Love Research Foundation, First Quadrant, Hilton, Honda, JPL, IKAN, Mattel, Metropolitan West Asset Management, Prostate Cancer Foundation, Sony Pictures Television, Southwest Water Company, TreePeople, UCLA Anderson School of Management, Uncle Ben's, USC Institute for Multimedia Literacy, UCLA School of Theater, Film and Television, W.M. Keck Foundation, Wonder of Reading

Tags

information architecture, copywriting, content strategy, ethnography, usability, financial, education, nonprofit, healthcare


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