PORTFOLIO : Greines, Martin,
Stein & Richland

Challenge

GMSR, an appellate-only law firm, was seeing new competition from large law firms that had expanded their appellate departments. GMSR's aging web presence wasn't helping their image and did not qualify leads or answer questions about the firm's capabilities. GMSR also needed to better articulate their brand and differentiate itself in a changing marketplace. The firm engaged us to re-design their website, and to re-imagine the firm's broad picture presentation of itself.

Process

• Contextual interviews with every attorney in the firm
• Brand workshop for high-level stakeholders
• Company-wide brand session added after the success of the initial workshop
• New mission and vision statement and supports for the brand promise
• Look and feel considers the attorneys and incorporates their working environment
• Custom photography, including portraits and candid shots
• Powerful content management tools interlink related cases, briefs, attorneys and subject areas
• Online and offline launch campaign

Result

The redesigned site increased GMSR's business, and greatly simplified the sales process. With a comprehensive library of cases and briefs, potential clients easily get a sense for GMSR's writing style and depth of experience, and can gain immediate insight about which attorney to contact to handle their case. With these powerful online tools at the ready, GMSR continues to collaborate with us on new features and new ways of improving their business.

Tags

Communications Strategy, Brainstorming & Workshops, Creative Direction, Information Architecture, Look & Feel Design, Photography & Video, Flash, CMS, Search Engine Optimization, Requirements Gathering, Competitive Analysis, Best Practices Research, B2B, Personas

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Powerful search and relational features like these allow users to discover relevant content in many ways

Custom photography conveys GMSR's collaborative personality

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