Challenge
Develop a set of mobile applications for iPhone and iTouch to simplify people's busy lives. The iconApps suite is designed to centralize all those little bits of information needed to stay organized and on track. Our goal: to make these tools intuitive, fast and easy so that the apps themselves don't become a chore.
Process
- Contextual inquiry with leadership and potential users;
- Information architecture for 12 interconnected apps;
- Visual design for alpha and beta testing;
- Visual consulting and design for pre-launch website.
Result
Two weeks after iconApps launched its flagship product, Intuition, it was the 45th most downloaded Productivity app from the AppleStore, and has remained in the top 100 ever since. A clear, accessible interface and an appealing combination of useful features have made this app a winner in its category.
Tags
iPhone, UI Prototypes, Mobile & Touchscreen Design, Mobile Marketing, Best Practices Research, Brainstorming & Workshops, Technical Strategy, Qualitative Research, Consumer, Competitive Analysis, iMarketing
Next Up: Integrien
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Tasks can be plotted on a map
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