PORTFOLIO : Orthopaedic Hospital

Challenge

Create a new online presence to present the hospital as a world leader in care and research, a charitable institution deeply committed to the wellbeing of Los Angeles, and a place of great hope and enthusiasm for the future. And make this powerful story relevant to the hospital's diverse constituency of patients, donors, caregivers, volunteers, researchers and orthopedic specialists.

Process

• Contextual inquiry with leadership, volunteers, patients, researchers and doctors;
• Information architecture supporting their internal skills and their PR firm's services;
• Visual design and direction of photography, both from their archives and from new shoots;
• Site production and development of content management tools for keeping the site current.

Result

A new site that addresses each of its audiences appropriately, offers quick access to key information in English and Spanish, and is fully compliant with Section 508 accessibility standards.

Tags

Accessibility, Multilanguage, Healthcare, Nonprofit, Requirements Gathering, Competitive Analysis, CRM, Search Engine Optimization, Personas, Information Architecture, Brainstorming & Workshops, Look & Feel Design, Photography & Video, Software Development, Flash, CMS

Next Up: Sony Pictures Television

Homepage features three pillars of the hospital's mission

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The hospital's bright future and rich history are illustrated in video and photography