SERVICES : Experience Design

Most people are keenly aware of bad experience design when it happens to them. How many times have you lost your car in the modern maze also known as a parking structure? Ever exit an elevator on the wrong floor due to confusing button labels? At Primitive Spark we sometimes think that good experience design is really just the fine art of not infuriating people. Our experience design practice includes:

• User Scenarios & Personas/User Anthologies
• Information Architecture
• Identity Design
• Web look and feel
• Iterative user testing
• Heuristic Evaluations
• Copywriting
• Audio / Music Composition & Licensing
• Photography/Video Direction & Licensing
• Mobile & Touch Screen Design
• Concepting & Prototypes

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